Should Digital Analysts Become More Data Scientific-y? – Analytics Demystified

 

The question asked in this post started out as a simpler (and more bold) question: “Is data science the future of digital analytics?”  It’s a question I’ve been asking a lot, it seems, and we even devoted an episode of the Digital Analytics Power Hour podcast to the subject. It turns out, it’s a controversial question …

Source: Should Digital Analysts Become More Data Scientific-y? – Analytics Demystified

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